Performance Lab — Project U.P.

Trusted by

The leadership of these companies.

Performance Lab and private one-on-one engagements are quietly used by the men running these organisations to optimise their health alongside the demands of running a business.

Private 1:1 engagements by application only · Brisbane CBD + 5km · Gold Coast · Home-gym & Technogym fit-outs available

Does this sound like you?

You're winning at work
and losing the body that has to carry it.

You've built the career and the business. The plan was always to handle the health side later, once things slowed down. They never slowed down. Now you're carrying more weight than you should, sleeping worse than you should, and recovering slower than you used to — and the calendar is fuller, not emptier.

The programs you have tried were built for people with time you do not have — not for someone who books flights two weeks out and takes dinners three nights a week.

Body composition has crept the wrong way for years
Energy crashes after lunch, recovery takes days not hours
You've done the bootcamp, the shred, the 8-week challenge — they came back
Bloods you haven't run, hormones you've ignored, sleep you've stopped fighting for
You want to be the same dad / partner / operator at 50 you were at 30
You're done outsourcing your health to "I'll get to it"

You don't need another challenge.
You need a system that compounds for six months and holds for the next thirty years.

60-second clinical audit

Your testosterone tax.

Eight questions. One number. The cost you have been paying without seeing the bill. Take the audit, see your score, then decide whether you want it on a real coach's desk.

Trouble loading? Open the calculator full-screen →

Your coach

An Accredited Exercise Physiologist.
Clinically trained. Privately retained.

Performance Lab is led by Jesse O'Sullivan — Accredited Exercise Physiologist (ESSA) with a Bachelor of Clinical Exercise Physiology. He builds every program from first principles around your blood work, your DEXA, and the life you're actually living.

Performance Lab — Lead

Jesse O'Sullivan

Accredited Exercise Physiologist (ESSA) · BSc Clinical Exercise Physiology
Longevity · Testosterone Optimisation · Weight-loss & Rehabilitation

Jesse runs Performance Lab as a clinical practice, not a gym franchise. Every program starts with comprehensive blood work and a DEXA scan — no guessing, no generic templates. He also consults privately with high-net-worth clients across the Gold Coast and Brisbane on home-gym design and Technogym fit-outs. The point isn't the programming. It's the result that sticks for thirty years.

Performance Lab — current cohort

Capped at ten.
Once we're full, we're full.

When the lab is full, it's full. We don't bolt on extras to chase volume — every man gets the time, the data, and the adjustment cycles his result requires. Once we close at ten, the next opening is when a current cohort completes.

6/10

4 spots remaining

The arc

Six months.
Six checkpoints that change the man.

Six milestones along the lab journey — what we measure, what's actually happening, and one real client's number at that stage.

What happens

Full baseline. DEXA scan. Comprehensive blood panel. Weight, lifestyle, training load, sleep, recovery, business and travel constraints — all mapped before a single rep is programmed.

How it feels

The relief of finally having data. First time anyone's looked at the whole machine instead of handing you a generic split.

One past client

Liam Garen ran a full DEXA, comprehensive blood panel, weekly cadence and nutrition tracking — all locked in before training kicked off. The plan was built around his business travel from day one.

What happens

The system gets dialled. Training fits the calendar. Nutrition logged through the AI tracker. The smart scale starts feeding daily data. No white-knuckle "30 days clean eating" start — just structure and consistency.

How it feels

In control. The system is the work — not willpower.

One past client

Liam's first week the AI tracker did the heavy lifting — no Tupperware required, no obsessive logging. Just photograph the plate and move on.

What happens

First DEXA-visible change. Sleep and energy usually move before the scale does. Strength baselines progress. The first month is about building the habit machine, not chasing aggressive deficits.

How it feels

First real evidence the new approach is working. Trust starts to build. The system feels less like an experiment and more like a baseline.

One past client

Performance Lab average client at month one: ~2kg of body fat down, sleep score up materially on Whoop, training adherence above 90% even with travel.

What happens

Halfway through six-month. Body composition has moved measurably on DEXA. Blood markers re-tested mid-cycle. Training capacity meaningfully higher. The man at month three is recognisably different to the one at Week One.

How it feels

A different kind of confident. Shows up at the office, the meeting, the dinner table differently — and people notice without you saying anything.

One past client

Liam at month three — already five to six kilos down with strength holding, sleep stabilised, and the AI tracker fully embedded into his travel routine.

What happens

End-of-cycle re-test against Week One. Same DEXA, same blood panel — so the change is documented in numbers, not guesses. For six-month clients, this is the major checkpoint. For twelve-month, it's the halfway mark.

How it feels

Different mirror. Different man. Different defaults.

One past client

Liam Garen at the six-month checkpoint — 12kg total body weight down, 12.5kg of fat lost, 0.5kg of muscle gained, blood markers improved across the board. All while travelling for most of the engagement. Next phase: a shred-week and a photoshoot.

What happens

For twelve-month engagements: another full cycle of compounding. Body composition holds and refines. Performance markers continue to climb. Health markers stabilise at improved baselines — so the gains are who you are now, not a phase you went through.

How it feels

This is the man you are now. Not a transformation. A new floor.

One past client

Twelve-month engagement results are documented in repeat-DEXA, repeat-blood, repeat-performance numbers — not stories. Ask in your strategy call and we'll show you the spread.

What you get

Six or twelve months.
Built to compound.

Performance Lab runs on a six- or twelve-month engagement. The longer arc is where the body compositional, hormonal and metabolic changes actually compound — not where the marketing photos are taken.

01

Week One

The Baseline

Before we touch a single rep, we measure the entire system. Comprehensive blood panel, DEXA scan, training history, lifestyle audit, travel pattern, sleep, recovery, business demands. The plan is then built around your data — not someone else's template.

Comprehensive blood panel (testosterone, thyroid, metabolic, inflammatory markers)
DEXA body composition scan (lean mass / fat mass / regional breakdown)
Movement screen and structural assessment
Sleep, recovery and stress baseline
Whoop band setup (12-month engagements) and WiFi smart scale shipped
Personalised plan delivered against your numbers

02

Months 1–6

The Build

This is where consistency turns into compounding. Programming adjusts every week against your data. AI meal tracking handles the logging so you don't. Monthly performance reports translate the numbers into clear next moves. Built to run alongside business travel, social schedules and the chaos of life.

Personalised training program — adjusted weekly, not monthly
AI meal tracker — photograph the food, the system logs it
Smart meal plans built around your travel, restaurants and preferences
WiFi smart scale auto-syncs daily body composition data
Whoop band integration for recovery and HRV (12-month engagements)
Weekly check-ins with Jesse — your format, your pace
Monthly performance report — numbers, narrative, next moves
Direct access to your AEP — no front desk, no booking queue

Recommended re-test at 6 months — included in the 12-month package.

Real numbers · Real man · Real engagement

12kg of pure fat.
Six months. Most of it travelling.

-12kg

Total body weight

-12.5kg

Fat mass

+0.5kg

Lean mass

~0.5kg / wk

Average rate of loss

Liam's six-month Performance Lab checkpoint. When he started, we ran the full baseline — DEXA, blood panels, weekly check-ins, nutrition tracking, training structure, accountability.

The best part? Liam was travelling for most of the program. He didn't have the perfect routine. He wasn't home every week meal-prepping out of Tupperware. He had life, work, business travel, social events, and all the normal chaos that makes most men fall off.

He stayed consistent because we didn't hand him a generic template and hope for the best. We built the plan around his lifestyle, his business, his food preferences, his training access, his travel — his actual life. That's why this worked.

Sure, he could have done some six-week shred scam and lost the 12kg in that timeframe. Nine times out of ten the weight piles back on due to muscle loss. Performance Lab isn't an insane overhaul. It's precise nutrition aligned with an in-depth blood panel, structured training, weekly accountability, and the ability to adapt when life gets messy.

Using the AI food tracker, Liam logged his food, stayed aware of his intake, and still enjoyed his life while travelling. 12.5kg of fat gone. Lean mass up. Health markers improved. Consistency across six months. And now the next phase begins — we're taking Liam to shred town for a photoshoot.

The honest comparison

Three paths.
One that actually compounds.

Cheap shortcuts always cost more — they just collect it in rebound weight, lost time, and the slow erosion of trust in your own body. Here's what's actually delivered, side by side.

Criterion	Going It Alone with ChatGPT	Built to compound Performance Lab	Influencer's 8-Week Shred
Personalised training program	~	✓	✗
Comprehensive blood panel + clinical interpretation	✗	✓	✗
DEXA body composition tracking	✗	✓	✗
Wearable + smart scale integration	✗	✓	✗
AI meal tracking	~	✓	✗
Weekly check-ins + monthly reports	✗	✓	~
Built to adapt to travel & business chaos	~	✓	✗
Direct AEP access	✗	✓	✗
Time to visible results	6–12 mo	4–8 wks	6–8 wks
Sustainable beyond program (no rebound)	✗	✓	✗

✓ Fully included ~ Partial ✗ Not included

What the men are saying

In their own words.

"180kg deadlift done. Without a belt too — crazy how much your core stability coaching has helped."

Matt G · 27

−12kg fat · +0.5kg lean 6-month cycle

180kg

Beltless deadlift · Matt G

"Thanks for all the good work you do. I'm the healthiest I've been in a long time thanks to your systems and coaching."

Liam G · 32 · 12% body fat down

+0.5kg

Lean mass · 6-month cycle

"How easy the app is to use. Basic or dive into the whole thing — it's all there."

Jarryd · 29

24/7

AEP access · clinical-grade

The commitment

Do the work.
See the numbers.
Or we work for free until you do.

Compliance targets are clear from Week One. Hit them. If you don't see the body composition, blood marker, and performance changes we set together at baseline, we keep coaching at no cost until you do. We've never had to honour it. We don't expect to start now.

60-second readiness check

Are you actually ready?

Five honest questions. Find out where you really stand — and exactly what to do next.

Before you talk yourself out of it

The things you're thinking.

I'm too busy with work. I don't have time for this.

Most Performance Lab clients run businesses, manage teams, and travel for work — that's not the obstacle, it's the entire reason this exists. Training is built around your calendar. Nutrition logging is automated. Weekly check-ins happen wherever you are. We adapt the plan to your week, not the other way around.

I've done 8-week challenges. The weight always comes back.

Right — because eight-week challenges are weight-loss theatre. Severe restriction, no real change to your physiology, and the moment normal life resumes you regain. Performance Lab is built for the opposite: precise nutrition driven by your actual blood panel, structured training that protects muscle, and the systems to maintain it once we're done. The point isn't the drop. It's that the drop holds.

ChatGPT can write me a program.

It can. It can also confidently tell you to deadlift heavy through a sore lower back, ignore your testosterone levels entirely, and never once check whether the plan is actually working for your body. A program is a document; a result is a relationship. You're not paying for a spreadsheet — you're paying to have it adjusted every week against your data.

I travel constantly. This won't fit my lifestyle.

We have clients travelling two to three weeks per month who still hit body composition targets. The AI meal tracker logs anything — restaurants, room service, business dinners. Training adapts to hotel gyms. Weekly check-ins happen wherever you are. Travel is the use case, not the exception.

I don't want to count macros for six months.

You won't. The AI tracker photographs the food and does it for you — thirty seconds, not thirty minutes. The point is data we can act on — not turning you into someone who weighs his almonds.

The investment looks high. What am I actually paying for?

Performance Lab isn't priced against an eight-week challenge — those run on volume and rebound. You're paying for clinical-grade data (DEXA, blood panels, repeat-tested), wearable integration, an Accredited Exercise Physiologist running your weekly programming, AI-automated tracking, and the deliberate cap at ten men so the attention is real. Cheap coaching has a price too — most of our clients have already paid it, several times.

Performance Lab — priority list

Spots are limited.

If you're not ready — or not sure this is for you — join the priority list. We'll send practical tools, free resources, and the clinical write-ups we use with our current cohort, so you can build real momentum on your own terms until the timing is right.

No nurture sequence · No spam · The right note at the right time

Performance Labs

The leadership of these companies.

You're winning at work and losing the body that has to carry it.

You don't need another challenge. You need a system that compounds for six months and holds for the next thirty years.

Your testosterone tax.

An Accredited Exercise Physiologist. Clinically trained. Privately retained.

Jesse O'Sullivan

Capped at ten. Once we're full, we're full.

Six months.Six checkpoints that change the man.

Six or twelve months. Built to compound.

The Baseline

The Build

12kg of pure fat. Six months. Most of it travelling.

Three paths.One that actually compounds.

In their own words.

Do the work.See the numbers.Or we work for free until you do.

Are you actually ready?

The things you're thinking.

Spots are limited.

You're winning at work
and losing the body that has to carry it.

You don't need another challenge.
You need a system that compounds for six months and holds for the next thirty years.

An Accredited Exercise Physiologist.
Clinically trained. Privately retained.

Capped at ten.
Once we're full, we're full.

Six months.
Six checkpoints that change the man.

Six or twelve months.
Built to compound.

12kg of pure fat.
Six months. Most of it travelling.

Three paths.
One that actually compounds.

Do the work.
See the numbers.
Or we work for free until you do.