Comprehensive blood panels & analysis
Testosterone, thyroid, metabolic and inflammatory markers — drawn, clinically interpreted, and re-tested. Every decision is made against your physiology, not a guess.
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Project U.P. · Men's · 2026
For the business owner who has built everything except the body to enjoy it.
Get lean, strong and sharp — without sacrificing the work that matters. Clinical, data-led coaching built around a schedule that never slows down: DEXA, blood panels, wearables and AI nutrition.
Calculate your testosterone taxIncluded in every engagement
No vague promises, no "coaching call" filler. These are the deliverables every man in the lab receives from Week One.
Testosterone, thyroid, metabolic and inflammatory markers — drawn, clinically interpreted, and re-tested. Every decision is made against your physiology, not a guess.
A WiFi smart scale shipped to your door, synced with your wearables and the AI meal tracker — daily body composition, sleep and recovery data flowing in automatically.
Nutrition — and supplementation only if required — powered by your true physiological needs from your blood work, then built around your travel, restaurants and preferences.
Programmed to your body, your history and your calendar by an Accredited Exercise Physiologist — and adjusted weekly against your data, not left to run stale.
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Trusted by
Performance Lab and private one-on-one engagements are quietly used by the men running these organisations to optimise their health alongside the demands of running a business.
Does this sound like you?
You've built the career and the business. The plan was always to handle the health side later, once things slowed down. They never slowed down. Now you're carrying more weight than you should, sleeping worse than you should, and recovering slower than you used to — and the calendar is fuller, not emptier.
The programs you have tried were built for people with time you do not have — not for someone who books flights two weeks out and takes dinners three nights a week.
60-second clinical audit
Eight questions. One number. The cost you have been paying without seeing the bill. Take the audit, see your score, then decide whether you want it on a real coach's desk.
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Your coach
Performance Lab is led by Jesse O'Sullivan — Accredited Exercise Physiologist (ESSA) with a Bachelor of Clinical Exercise Physiology. He builds every program from first principles around your blood work, your DEXA, and the life you're actually living.
Performance Lab — Lead
Accredited Exercise Physiologist (ESSA) · BSc Clinical Exercise Physiology
Longevity · Testosterone Optimisation · Weight-loss & Rehabilitation
Jesse runs Performance Lab as a clinical practice, not a gym franchise. Every program starts with comprehensive blood work and a DEXA scan — no guessing, no generic templates. He also consults privately with high-net-worth clients across the Gold Coast and Brisbane on home-gym design and Technogym fit-outs. The point isn't the programming. It's the result that sticks for thirty years.
Performance Lab — current cohort
When the lab is full, it's full. We don't bolt on extras to chase volume — every man gets the time, the data, and the adjustment cycles his result requires. Once we close at ten, the next opening is when a current cohort completes.
6/10
The arc
Six milestones along the lab journey — what we measure, what's actually happening, and one real client's number at that stage.
Full baseline. DEXA scan. Comprehensive blood panel. Weight, lifestyle, training load, sleep, recovery, business and travel constraints — all mapped before a single rep is programmed.
The relief of finally having data. First time anyone's looked at the whole machine instead of handing you a generic split.
Liam Garen ran a full DEXA, comprehensive blood panel, weekly cadence and nutrition tracking — all locked in before training kicked off. The plan was built around his business travel from day one.
The system gets dialled. Training fits the calendar. Nutrition logged through the AI tracker. The smart scale starts feeding daily data. No white-knuckle "30 days clean eating" start — just structure and consistency.
In control. The system is the work — not willpower.
Liam's first week the AI tracker did the heavy lifting — no Tupperware required, no obsessive logging. Just photograph the plate and move on.
First DEXA-visible change. Sleep and energy usually move before the scale does. Strength baselines progress. The first month is about building the habit machine, not chasing aggressive deficits.
First real evidence the new approach is working. Trust starts to build. The system feels less like an experiment and more like a baseline.
Performance Lab average client at month one: ~2kg of body fat down, sleep score up materially on Whoop, training adherence above 90% even with travel.
Halfway through six-month. Body composition has moved measurably on DEXA. Blood markers re-tested mid-cycle. Training capacity meaningfully higher. The man at month three is recognisably different to the one at Week One.
A different kind of confident. Shows up at the office, the meeting, the dinner table differently — and people notice without you saying anything.
Liam at month three — already five to six kilos down with strength holding, sleep stabilised, and the AI tracker fully embedded into his travel routine.
End-of-cycle re-test against Week One. Same DEXA, same blood panel — so the change is documented in numbers, not guesses. For six-month clients, this is the major checkpoint. For twelve-month, it's the halfway mark.
Different mirror. Different man. Different defaults.
Liam Garen at the six-month checkpoint — 12kg total body weight down, 12.5kg of fat lost, 0.5kg of muscle gained, blood markers improved across the board. All while travelling for most of the engagement. Next phase: a shred-week and a photoshoot.
For twelve-month engagements: another full cycle of compounding. Body composition holds and refines. Performance markers continue to climb. Health markers stabilise at improved baselines — so the gains are who you are now, not a phase you went through.
This is the man you are now. Not a transformation. A new floor.
Twelve-month engagement results are documented in repeat-DEXA, repeat-blood, repeat-performance numbers — not stories. Ask in your strategy call and we'll show you the spread.
What you get
Performance Lab runs on a six- or twelve-month engagement. The longer arc is where the body compositional, hormonal and metabolic changes actually compound — not where the marketing photos are taken.
01
Week One
Before we touch a single rep, we measure the entire system. Comprehensive blood panel, DEXA scan, training history, lifestyle audit, travel pattern, sleep, recovery, business demands. The plan is then built around your data — not someone else's template.
02
Months 1–6
This is where consistency turns into compounding. Programming adjusts every week against your data. AI meal tracking handles the logging so you don't. Monthly performance reports translate the numbers into clear next moves. Built to run alongside business travel, social schedules and the chaos of life.
Recommended re-test at 6 months — included in the 12-month package.
Real numbers · Real man · Real engagement
-12kg
Total body weight
-12.5kg
Fat mass
+0.5kg
Lean mass
~0.5kg / wk
Average rate of loss
Liam's six-month Performance Lab checkpoint. When he started, we ran the full baseline — DEXA, blood panels, weekly check-ins, nutrition tracking, training structure, accountability.
The best part? Liam was travelling for most of the program. He didn't have the perfect routine. He wasn't home every week meal-prepping out of Tupperware. He had life, work, business travel, social events, and all the normal chaos that makes most men fall off.
He stayed consistent because we didn't hand him a generic template and hope for the best. We built the plan around his lifestyle, his business, his food preferences, his training access, his travel — his actual life. That's why this worked.
Sure, he could have done some six-week shred scam and lost the 12kg in that timeframe. Nine times out of ten the weight piles back on due to muscle loss. Performance Lab isn't an insane overhaul. It's precise nutrition aligned with an in-depth blood panel, structured training, weekly accountability, and the ability to adapt when life gets messy.
Using the AI food tracker, Liam logged his food, stayed aware of his intake, and still enjoyed his life while travelling. 12.5kg of fat gone. Lean mass up. Health markers improved. Consistency across six months. And now the next phase begins — we're taking Liam to shred town for a photoshoot.
The honest comparison
Cheap shortcuts always cost more — they just collect it in rebound weight, lost time, and the slow erosion of trust in your own body. Here's what's actually delivered, side by side.
| Criterion |
Going It Alone with ChatGPT |
Built to compound Performance Lab |
Influencer's 8-Week Shred |
|---|---|---|---|
| Personalised training program | ~ | ✓ | ✗ |
| Comprehensive blood panel + clinical interpretation | ✗ | ✓ | ✗ |
| DEXA body composition tracking | ✗ | ✓ | ✗ |
| Wearable + smart scale integration | ✗ | ✓ | ✗ |
| AI meal tracking | ~ | ✓ | ✗ |
| Weekly check-ins + monthly reports | ✗ | ✓ | ~ |
| Built to adapt to travel & business chaos | ~ | ✓ | ✗ |
| Direct AEP access | ✗ | ✓ | ✗ |
| Time to visible results | 6–12 mo | 4–8 wks | 6–8 wks |
| Sustainable beyond program (no rebound) | ✗ | ✓ | ✗ |
✓ Fully included ~ Partial ✗ Not included
What the men are saying
"180kg deadlift done. Without a belt too — crazy how much your core stability coaching has helped."
Matt G · 27180kg
Beltless deadlift · Matt G
"Thanks for all the good work you do. I'm the healthiest I've been in a long time thanks to your systems and coaching."
Liam G · 32 · 12% body fat down+0.5kg
Lean mass · 6-month cycle
"How easy the app is to use. Basic or dive into the whole thing — it's all there."
Jarryd · 2924/7
AEP access · clinical-grade
The commitment
Compliance targets are clear from Week One. Hit them. If you don't see the body composition, blood marker, and performance changes we set together at baseline, we keep coaching at no cost until you do. We've never had to honour it. We don't expect to start now.
60-second readiness check
Five honest questions. Find out where you really stand — and exactly what to do next.
Before you talk yourself out of it
Most Performance Lab clients run businesses, manage teams, and travel for work — that's not the obstacle, it's the entire reason this exists. Training is built around your calendar. Nutrition logging is automated. Weekly check-ins happen wherever you are. We adapt the plan to your week, not the other way around.
Right — because eight-week challenges are weight-loss theatre. Severe restriction, no real change to your physiology, and the moment normal life resumes you regain. Performance Lab is built for the opposite: precise nutrition driven by your actual blood panel, structured training that protects muscle, and the systems to maintain it once we're done. The point isn't the drop. It's that the drop holds.
It can. It can also confidently tell you to deadlift heavy through a sore lower back, ignore your testosterone levels entirely, and never once check whether the plan is actually working for your body. A program is a document; a result is a relationship. You're not paying for a spreadsheet — you're paying to have it adjusted every week against your data.
We have clients travelling two to three weeks per month who still hit body composition targets. The AI meal tracker logs anything — restaurants, room service, business dinners. Training adapts to hotel gyms. Weekly check-ins happen wherever you are. Travel is the use case, not the exception.
You won't. The AI tracker photographs the food and does it for you — thirty seconds, not thirty minutes. The point is data we can act on — not turning you into someone who weighs his almonds.
Performance Lab isn't priced against an eight-week challenge — those run on volume and rebound. You're paying for clinical-grade data (DEXA, blood panels, repeat-tested), wearable integration, an Accredited Exercise Physiologist running your weekly programming, AI-automated tracking, and the deliberate cap at ten men so the attention is real. Cheap coaching has a price too — most of our clients have already paid it, several times.
Performance Lab — priority list
If you're not ready — or not sure this is for you — join the priority list. We'll send practical tools, free resources, and the clinical write-ups we use with our current cohort, so you can build real momentum on your own terms until the timing is right.