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Project U.P. · Men's · In partnership with TMRW
For the business owner who has built everything except the body to enjoy it.
Clinical coaching from an Accredited Exercise Physiologist with TMRW's testing engine built in. Seventy-five blood markers, your biological age, a daily supplement pod compounded to your results and a retest every three months, all read by the man writing your training. Built around a schedule that never slows down.
Included in every engagement
No vague promises, no "coaching call" filler. These are the deliverables every man in the lab receives from Week One: the TMRW testing engine on one side, the clinical coaching that acts on it on the other.
The testing engine · TMRW
A blood draw at a local lab covering 75+ markers across 11 organ systems, including testosterone, thyroid, metabolic and inflammatory markers. Reviewed by the TMRW clinical team and redrawn every three months.
An optional upgrade to the panel. A finger-prick kit done at home returns up to 1,700 data points: your biological age at a cellular level, your pace of ageing, the age of each of your 11 organ systems and disease risk before you have symptoms.
You never order supplements again, and you never have to remember which ones to take or when. Everything you need arrives in a single daily pod at no extra cost, compounded from up to 107 ingredients, delivered every 28 days and optimised to your blood markers and your goals.
A doctor and a naturopath review your results and write your plan for how you eat, sleep, move and supplement, with prescriptions where they are needed. Jesse is the exercise specialist on that team.
The coaching · Project U.P.
Lean mass, fat mass and regional breakdown scanned at Week One and again at the checkpoints, so body composition change is documented rather than estimated. Scans are booked at a provider near you; the scan fee is location dependent and paid to the provider. Interpretation is included.
Programmed to your body, your history, your markers and your calendar by an Accredited Exercise Physiologist, then adjusted weekly against your data. Rehab and sport-specific work included where it belongs.
A nutrition plan built from your actual physiology and the TMRW plan, then fitted around travel, restaurants and preferences. The AI meal tracker does the logging from a photo of the plate.
A weekly consultation with Jesse, a monthly performance report, and a WiFi smart scale synced with your wearables so daily body composition, sleep and recovery flow in on their own.
Official partnership
TMRW reads your biology and retests it every quarter. Performance Labs turns what it finds into training, nutrition and weekly adjustments. Same numbers, one team, and an exercise physiologist who has read every line of your results before he writes a single set.
75+
Biomarkers across 11 organ systems
1,700
Epigenetic data points
107+
Ingredients in your daily pod
4×
Retests a year
A blood draw at a local lab, and the at-home epigenetic kit if you add it. DEXA at a provider near you and a movement screen with Jesse in the same fortnight.
The clinical team walks you through your results and your plan. Jesse writes the training and nutrition against the same markers.
Daily pod. Weekly consult. Programming adjusted every week. Symptom check-ins adjust the pod between tests.
Every three months the bloods are redrawn, the pod is reformulated and the plan is updated. DEXA again at the six-month checkpoint.
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Trusted by
Performance Labs and private one-on-one engagements are quietly used by the men running these organisations to optimise their health alongside the demands of running a business.
Does this sound like you?
You've built the career and the business. The plan was always to handle the health side later, once things slowed down. They never slowed down. Now you're carrying more weight than you should, sleeping worse than you should, and recovering slower than you used to — and the calendar is fuller, not emptier.
The programs you have tried were built for people with time you do not have — not for someone who books flights two weeks out and takes dinners three nights a week.
60-second clinical audit
Eight questions. One number. The cost you have been paying without seeing the bill. Take the audit, see your score, then decide whether you want it on a real coach's desk.
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Your coach
Performance Labs is led by Jesse O'Sullivan — Accredited Exercise Physiologist (ESSA) with a Bachelor of Clinical Exercise Physiology. He is the exercise specialist on the TMRW practitioner team, and he builds every program from first principles around your blood work, your epigenetic results, your DEXA, and the life you're actually living.
Performance Labs — Lead · Exercise specialist, TMRW practitioner team
Accredited Exercise Physiologist (ESSA) · BSc Clinical Exercise Physiology
Longevity · Testosterone Optimisation · Weight-loss & Rehabilitation
Jesse runs Performance Labs as a clinical practice, not a gym franchise. Every program starts with the TMRW panel, an epigenetic read and a DEXA scan, and every quarter it is rewritten against the retest. He also consults privately with high-net-worth clients across the Gold Coast and Brisbane on home-gym design and Technogym fit-outs. The point isn't the programming. It's the result that sticks for thirty years.
Performance Labs — current cohort
When the lab is full, it's full. We don't bolt on extras to chase volume — every man gets the time, the data, and the adjustment cycles his result requires. Once we close at ten, the next opening is when a current cohort completes.
6/10
The arc
Six milestones along the lab journey — what we measure, what's actually happening, and one real client's number at that stage.
Full baseline. Your TMRW Health Story is completed online and, if you have added it, the at-home epigenetic kit ships. Blood draw booked at a local lab, DEXA scan booked at a provider near you. Weight, lifestyle, training load, sleep, recovery, business and travel constraints all mapped before a single rep is programmed.
The relief of finally having data. First time anyone's looked at the whole machine instead of handing you a generic split.
Liam Garen ran a full DEXA, comprehensive blood panel, weekly cadence and nutrition tracking — all locked in before training kicked off. The plan was built around his business travel from day one.
The system gets dialled. Training fits the calendar. Nutrition logged through the AI tracker. The smart scale starts feeding daily data. Your first pod formula arrives before your results do, built from your health profile and history. No white-knuckle "30 days clean eating" start, just structure and consistency.
In control. The system is the work — not willpower.
Liam's first week the AI tracker did the heavy lifting — no Tupperware required, no obsessive logging. Just photograph the plate and move on.
Your results land: 75+ biomarkers in your dashboard, plus up to 1,700 epigenetic data points if you added the test, and a clinical consult walks you through every line. The pod evolves to its Personalised, then Precision formula. Jesse rewrites nutrition against the panel. Sleep and energy usually move before the scale does.
First real evidence the new approach is working. Trust starts to build. The system feels less like an experiment and more like a baseline.
Performance Labs average client at month one: ~2kg of body fat down, sleep score up materially on Whoop, training adherence above 90% even with travel.
First retest. Bloods redrawn, pod reformulated, plan updated. Body composition has moved measurably. Training capacity meaningfully higher. The man at month three is recognisably different to the one at Week One, and now there is a second set of numbers to prove it.
A different kind of confident. Shows up at the office, the meeting, the dinner table differently — and people notice without you saying anything.
Liam at month three — already five to six kilos down with strength holding, sleep stabilised, and the AI tracker fully embedded into his travel routine.
Second retest against Week One. Same DEXA, same blood panel, plus a cellular retest for those on the epigenetic add-on, so the change is documented in numbers rather than guesses. For six-month clients, this is the major checkpoint. For twelve-month, it's the halfway mark.
Different mirror. Different man. Different defaults.
Liam Garen at the six-month checkpoint — 12kg total body weight down, 12.5kg of fat lost, 0.5kg of muscle gained, blood markers improved across the board. All while travelling for most of the engagement. Next phase: a shred-week and a photoshoot.
For twelve-month engagements: two more retests and another full cycle of compounding. Body composition holds and refines. Performance markers continue to climb. Blood markers stabilise at improved baselines, and on the epigenetic add-on your pace of ageing is tracked year on year, so the gains are who you are now rather than a phase you went through.
This is the man you are now. Not a transformation. A new floor.
Twelve-month engagement results are documented in repeat-DEXA, repeat-blood, repeat-performance numbers — not stories. Ask in your strategy call and we'll show you the spread.
What you get
Performance Labs runs on a six- or twelve-month engagement. The longer arc is where the body compositional, hormonal and metabolic changes actually compound — not where the marketing photos are taken.
01
Week One
Before we touch a single rep, we measure the entire system. TMRW blood panel (epigenetic test optional), DEXA scan, training history, lifestyle audit, travel pattern, sleep, recovery, business demands. The plan is then built around your data, not someone else's template.
02
Months 1–6
This is where consistency turns into compounding. Programming adjusts every week against your data. AI meal tracking handles the logging so you don't. Your pod is reformulated as your markers move. Monthly performance reports translate the numbers into clear next moves. Built to run alongside business travel, social schedules and the chaos of life.
Quarterly TMRW blood retests are included for the full length of the engagement. DEXA scans are not included: they are location dependent and may involve a fee to the provider, with interpretation included. Epigenetic testing is an optional add-on.
Real numbers · Real man · Real engagement
-12kg
Total body weight
-12.5kg
Fat mass
+0.5kg
Lean mass
~0.5kg / wk
Average rate of loss
Liam's six-month Performance Labs checkpoint. When he started, we ran the full baseline — DEXA, blood panels, weekly check-ins, nutrition tracking, training structure, accountability.
The best part? Liam was travelling for most of the program. He didn't have the perfect routine. He wasn't home every week meal-prepping out of Tupperware. He had life, work, business travel, social events, and all the normal chaos that makes most men fall off.
He stayed consistent because we didn't hand him a generic template and hope for the best. We built the plan around his lifestyle, his business, his food preferences, his training access, his travel — his actual life. That's why this worked.
Sure, he could have done some six-week shred scam and lost the 12kg in that timeframe. Nine times out of ten the weight piles back on due to muscle loss. Performance Labs isn't an insane overhaul. It's precise nutrition aligned with an in-depth blood panel, structured training, weekly accountability, and the ability to adapt when life gets messy.
Using the AI food tracker, Liam logged his food, stayed aware of his intake, and still enjoyed his life while travelling. 12.5kg of fat gone. Lean mass up. Health markers improved. Consistency across six months. And now the next phase begins — we're taking Liam to shred town for a photoshoot.
The honest comparison
Cheap shortcuts always cost more — they just collect it in rebound weight, lost time, and the slow erosion of trust in your own body. Here's what's actually delivered, side by side.
| Criterion |
Going It Alone with ChatGPT |
Built to compound Performance Labs APEX |
Influencer's 8-Week Shred |
|---|---|---|---|
| Personalised training program | ~ | ✓ | ✗ |
| 75+ marker blood panel, doctor-reviewed | ✗ | ✓ | ✗ |
| Epigenetic testing, optional (biological age, pace of ageing) | ✗ | ✓ | ✗ |
| Daily supplement pod compounded to your results | ✗ | ✓ | ~ |
| Retested every three months | ✗ | ✓ | ✗ |
| DEXA body composition tracking (scan fee to provider, interpretation included) | ✗ | ✓ | ✗ |
| Wearable + smart scale integration | ✗ | ✓ | ✗ |
| AI meal tracking | ~ | ✓ | ✗ |
| Weekly check-ins + monthly reports | ✗ | ✓ | ~ |
| Built to adapt to travel & business chaos | ~ | ✓ | ✗ |
| Direct AEP access | ✗ | ✓ | ✗ |
| Time to visible results | 6–12 mo | 4–8 wks | 6–8 wks |
| Sustainable beyond program (no rebound) | ✗ | ✓ | ✗ |
✓ Fully included ~ Partial ✗ Not included
What the men are saying
"180kg deadlift done. Without a belt too — crazy how much your core stability coaching has helped."
Matt G · 27180kg
Beltless deadlift · Matt G
"Thanks for all the good work you do. I'm the healthiest I've been in a long time thanks to your systems and coaching."
Liam G · 32 · 12% body fat down+0.5kg
Lean mass · 6-month cycle
"How easy the app is to use. Basic or dive into the whole thing — it's all there."
Jarryd · 2924/7
AEP access · clinical-grade
The commitment
Compliance targets are clear from Week One. Hit them. If you don't see the body composition, blood marker, and performance changes we set together at baseline, we keep coaching at no cost until you do. We've never had to honour it. We don't expect to start now.
60-second readiness check
Five honest questions. Find out where you really stand — and exactly what to do next.
Before you talk yourself out of it
Most Performance Labs clients run businesses, manage teams, and travel for work — that's not the obstacle, it's the entire reason this exists. Training is built around your calendar. Nutrition logging is automated. Weekly check-ins happen wherever you are. We adapt the plan to your week, not the other way around.
Right — because eight-week challenges are weight-loss theatre. Severe restriction, no real change to your physiology, and the moment normal life resumes you regain. Performance Labs is built for the opposite: precise nutrition driven by your actual blood panel, structured training that protects muscle, and the systems to maintain it once we're done. The point isn't the drop. It's that the drop holds.
It can. It can also confidently tell you to deadlift heavy through a sore lower back, ignore your testosterone levels entirely, and never once check whether the plan is actually working for your body. A program is a document; a result is a relationship. You're not paying for a spreadsheet — you're paying to have it adjusted every week against your data.
We have clients travelling two to three weeks per month who still hit body composition targets. The AI meal tracker logs anything — restaurants, room service, business dinners. Training adapts to hotel gyms. Weekly check-ins happen wherever you are. Travel is the use case, not the exception.
You won't. The AI tracker photographs the food and does it for you — thirty seconds, not thirty minutes. The point is data we can act on — not turning you into someone who weighs his almonds.
TMRW reads your biology, writes the clinical plan and sends the pod. APEX puts an Accredited Exercise Physiologist on top of that: he reads the same results, writes your training and nutrition against them, adjusts both every week, and reads your DEXA alongside the quarterly bloods. If you only want the testing and the pod, the TMRW memberships are the right place to start, and your membership carries into APEX whenever you are ready.
No. Your existing membership and results carry straight in, and the coaching is built on the data you already have. Mention it when we speak and we will pick up from your last retest.
Performance Labs isn't priced against an eight-week challenge; those run on volume and rebound. You're paying for a full TMRW membership for the length of the engagement (bloods, the daily pod at no extra cost, the clinical team and quarterly retests), DEXA interpretation, wearable integration, an Accredited Exercise Physiologist running your weekly programming, AI-automated tracking, and the deliberate cap at ten men so the attention is real. Cheap coaching has a price too. Most of our clients have already paid it, several times.
Performance Labs — priority list
If you're not ready — or not sure this is for you — join the priority list. We'll send practical tools, free resources, and the clinical write-ups we use with our current cohort, so you can build real momentum on your own terms until the timing is right.